To many, the future lies in the combination of quantitative and qualitative analysis frameworks. At Swiss consultancy PPCmetrics, Oliver Kunkel, head of asset manager selection and Stephan Skaanes, partner and member of the executive board, say: “We doubt that any criteria or algorithm reliably identify funds with future outperformance. Instead, we believe in applying numerous qualitative and quantitative criteria to identify ‘best fit’ managers from an open universe.”